The photographer’s exploration of commercial product photography takes an unexpectedly sophisticated turn in this meticulously composed study of three Powerade bottles. Working within the constraints of a domestic setting—his living room transformed into an improvised studio—he demonstrates how technical mastery and thoughtful lighting can elevate mundane consumer objects into subjects worthy of gallery consideration.
The composition employs a classical triangular arrangement, with the three bottles positioned against a stark black background that eliminates all contextual distraction. This deliberate void forces the viewer’s attention entirely onto the subjects themselves: the vivid red and orange bottles flanking a brilliant blue variant. The color palette recalls the saturated hues of contemporary advertising photography, yet the treatment here transcends mere product documentation. Each bottle catches and refracts light differently, creating internal luminosity that transforms the beverages into glowing, jewel-like objects.
His technical approach reveals significant evolution in his still life practice. Utilizing a Sony A7ii with a kit lens, softbox, and flash, he crafts lighting that achieves both commercial polish and artistic dimensionality. The softbox provides diffused illumination that wraps around the bottles’ curved surfaces, while strategic flash placement creates the distinctive highlights and reflections visible across each container. The condensation beading on the plastic surfaces adds textural authenticity, suggesting these are not pristine studio props but objects intercepted in their natural state—cold, recently removed from refrigeration, existing in that liminal moment between commercial packaging and consumption.
The post-processing workflow—Adobe Camera Raw within Photoshop 2018, enhanced with Nik/DXO Viveza—amplifies the inherent drama of the scene. The blacks deepen to an almost velvety darkness, while the colors intensify without crossing into oversaturation. This balance proves crucial: the image maintains photographic credibility while achieving the heightened reality that characterizes effective still life work.
Within the broader context of Chapter 5’s exploration from classic to experimental tabletop photography, this image occupies an interesting middle ground. It adheres to established commercial photography conventions—the product-forward composition, the dramatic lighting, the emphasis on color and form—yet subverts them through its gallery presentation context. Removed from their intended commercial environment and reframed as objects of aesthetic contemplation, these sports drinks become something more: symbols of contemporary consumer culture, studies in color theory and light behavior, or perhaps meditations on how photography itself mediates our relationship with everyday objects.
The work also demonstrates his growing confidence in minimal staging. Rather than elaborate props or complex narratives, he allows the bottles themselves to carry the visual weight of the image. The slight rotation of each container, the variation in liquid levels, the casual yet deliberate spacing—these subtle decisions reveal an artist increasingly comfortable trusting in restraint.
This photograph ultimately succeeds because it occupies dual territories: it could function effectively as commercial product photography while simultaneously inviting the slower, more contemplative viewing that gallery work demands. This duality, this ability to straddle commercial and fine art sensibilities, marks a significant development in his still life practice and suggests promising directions for future experimentation.
Greg Urbano 