In the early years of Greg Urbano’s photographic journey, there existed a willingness to experiment boldly with emerging digital techniques—a quality that would become foundational to his artistic identity. “Lady in a Hat,” captured in 2013 at a Veterans benefit car show in Bay Pines, Florida, exemplifies this experimental spirit while revealing an intuitive understanding of compositional storytelling that would define his later work.
The photograph presents a gleaming black classic car, its hood raised to display immaculate chrome and engineering, positioned at a dramatic low angle that transforms the vehicle into something monumental. But what elevates this image beyond typical automotive photography is the deliberate inclusion of a figure in the background—a woman in a distinctive hat, observing the scene. This compositional choice transforms what could have been a straightforward documentation of mechanical beauty into a meditation on observation itself, on the relationship between spectator and spectacle.
Urbano shot this image with a Nikon D5100 at 10mm, an ultra-wide focal length that creates pronounced perspective distortion. The technical settings—f/10 at 1/320s, ISO 160—suggest bright midday conditions, yet the photographer’s use of HDR processing pushes the tonal range far beyond what the camera captured in a single exposure. This was 2013, when HDR photography was experiencing widespread popularity in automotive and architectural work, and Urbano was actively exploring its possibilities. The processing intensifies the reflections on the car’s black paint, brings out texture in the engine bay, and maintains detail in both the bright Florida sky and the shadowed undercarriage.
What makes this image significant within the context of Chapter 1—Beginnings is not its technical perfection, but rather what it reveals about the photographer’s developing eye. The ultra-wide perspective could easily overwhelm the frame, yet Urbano maintains balance through careful positioning. The car dominates the foreground, grounded by fallen leaves and grass texture, while the human element remains present but unobtrusive in the middle distance. This suggests an emerging awareness of layered storytelling, of creating images that reward sustained viewing.
The title itself demonstrates artistic intentionality. “Lady in a Hat” redirects our attention from the obvious subject—the pristine classic car—to the peripheral human presence, suggesting that the photographer understood even then that compelling photographs often exist in the tension between primary and secondary subjects, between what commands attention and what quietly observes.
This photograph also documents a specific moment in Urbano’s technical education. HDR processing, with its characteristic emphasis on local contrast and detail recovery, taught photographers of this era to see scenes in terms of tonal relationships rather than single exposures. This training in visualizing extended dynamic range would later inform his approach to lighting and exposure, even when shooting single frames.
Within the broader narrative of the Top 100 Journey project, “Lady in a Hat” represents the necessary phase of bold experimentation that precedes refinement. It captures a photographer unafraid to push processing techniques to their limits, to shoot from unconventional angles, and to include elements that complicate rather than simplify the frame. These imperfect attempts, as Urbano himself acknowledges, formed the foundation for everything that followed—a reminder that artistic growth requires the courage to create before one fully understands how.
Greg Urbano 